In 2010, husband and wife team Javvy M Royle and Frieda Gormley launched House of Hackney, which quickly became the place to go to for immersive prints on wallpaper, fabric, accessories, clothing and furniture. The flagship store in Shoreditch London is a luscious lair displaying their skill of turning historic patterns into modern day glamour.
British textile designer, poet, novelist and social activist William Morris was a major influence on the couple, especially his championing of egalitarian design and well-made product, which was accessible to not only the elite.
Frieda and Javvy travelled around the UK sourcing the best manufacturers in each field, many of whom are specialist family run businesses who have passed on the trade from generation to generation.
The founders’ vision was based on high quality products which balances heritage with modernity, mixing iconic design with style and functionality, with a strong social conscience at the heart of its decisions, supporting British manufacturing in the process.