Soft petals, like clouds in motion is this beautiful Bloom wallpaper which features drifts large, translucent florals across a pearlescent ground, creating an ethereal, modern statement that feels calm and cocooning. Designed in New Zealand by Emma Hayes, this mural-format wallpaper turns bedrooms, living rooms and entryways into gentle, light-playing sanctuaries.
Why you’ll love it
Dreamy oversized florals with a floating, water-colour effect—impactful yet soothing.
Pearlescent non-woven adds a subtle glow and a premium, matte-silky look.
Mural roll with 3 tall panels for easy planning and fewer seams on standard walls.
Class A / Euro Class B fire ratings and sustainably sourced paper with non-toxic inks.
Styling notes
Pair with chalky whites, oat linens, pale oak and stoneware for a serene, contemporary palette.
Layer gentle textures (bouclé, linen, sheer drapes) to echo the soft petal forms.
Works beautifully behind a bed or sofa; wrap a reading nook for a cloud-like, enveloping mood.
Product details
Format: One roll contains 3 panels, each 68.6 cm (W) × 300 cm (H); covers up to 205 cm (W) × 300 cm (H) per set.
Horizontal repeat:205 cm (align panel sets side-by-side for wider walls).
Material / Finish:100% non-woven paper, pearlescent finish.
Hanging:Paste the wall; panels arrive numbered for sequence.
Fire rating:Class A (ASTM E84); Euro Class B; NZ Group 1-S.
Sustainability: Paper from sustainable forest sources, non-toxic inks.
Lead time: Typically 1–6 weeks for rolls; samples usually in stock.
Good to know
Order a sample first to confirm colour and scale in your light.
Use a quality ready-mixed paste for non-wovens; butt-join panels and smooth from the centre out.
For walls taller than 3.0 m or special applications, custom lengths and Type II commercial substrates are available.
