Hollie

A whimsical woodland with Scandinavian poise. Hollie sets hand-drawn forest creatures—deer, owls, squirrels, rabbits—among graceful trees and botanicals, creating a calm story wall that suits nurseries, playrooms and serene family spaces just as well as reading corners and hallways. Designed by Sara Bergqvist for Sandberg’s Familjen collection.

Why you’ll love it

• Dreamy woodland scene that feels imaginative yet refined (no visual clutter).
• Paste-the-wall, non-woven for cleaner installs and crisp seams.
• Matte finish that shows the illustration detail beautifully in all lights.
• From Sandberg’s Familjen collection—Scandi craftsmanship and family-friendly design.

Styling notes

• Pair with chalky whites, oat linens, pale oak and wool throws for a soft, Nordic palette.
• Add rattan, boucle and matte ceramics to echo the hand-drawn texture.
• Use as a feature wall behind a cot or bed, or wrap a small room for an immersive storybook feel.

Product details

• Designer: Sara Bergqvist
• Roll size: 10.05 m (L) × 0.53 m (W)
• Pattern repeat & match: 53 cm, half-drop
• Material / Hanging: Non-woven; paste the wall; spongeable

Good to know

• Order a sample first to check colour and scale in your light.
• Use a quality ready-mixed paste for non-wovens; align the half-drop carefully for invisible seams.
• Non-wovens are strippable, making future updates easier.